Ellen Gustafson co-founded FEED Projects in 2006 with activist Lauren Bush. FEED Projects’ mission is to create good products that help FEED the world. We do this through the sale of FEED bags, bears, t-shirts, and other accessories by building a set donation into the cost of each product. Thus the impact of each product, signified by a stenciled number, is understandable, tangible, and meaningful.
To date, FEED has been able to raise enough money through the sale of products to provide over 60 million school meals to children around the world through WFP. FEED has also partnered with the US Fund for UNICEF, raising much-needed funds for their Vitamin A and micronutrient supplements program and providing over 46,000 children with essential nutrients.
In addition to the company, FEED started a non-profit organization called the FEED Foundation, which is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world.